Below we will explore 6 different trust seals and badges that can increase your sales.  We’ve ranked starting with the best first and our least favorite last.

Scroll to the bottom for our summary with best combinations and examples.

Trust seals and badge summary

Choosing the best trust seal for you really depends on your budget.  if you have $5000+ per year you want to spend on a seal, you may want to choose something like Norton with a combination of a business verification such as the TrustLock Verified Business seal at $9/mo.  However, if you’re like most website owners who wouldn’t rather spend too much, we’d recommend going with TrustLock PRO verification package which starts at only $19.99 and comes with a sales increase guarantee.  The verification includes a ‘Verified Business’ badge, a ‘Verified Safe Privacy’ badge and a ‘Verified SSL Secure’ badge. With TrustLock, you get 3 verifications for only $19.99, while other services cost astronomically higher prices and you only get one verification seal or badge.

We also like Trust Lock because they seem to be the most professional badge and verification service that won’t ding you badly on the price and gives you 3 options of verification that can be used on different sections of your site to address different customer concerns at the perfect time. (Learn more about TrustLock: https://TrustLock.co)

We’ve seen great results with TrustLock being combined with other pre-made badges and credit card logos as seen below:

As you can see this landing page/checkout page features official logos showing what the service works with and combines this with a Stripe logo and ‘safe and secure’ text above trustworthy credit card brands.  They’ve combined all this with the TrustLock verified business and Verified SSL SECURE which is one of the best combination ideas we’ve seen so far.  This also has check marks next to reasons to buy which also all together really help to boost conversions over 250% as a combined total from the original with no trust badges or logos before.

There are other trust badge companies we haven’t discussed that may also increase conversions and sales, however, we think that testing badges on your own website is the only sure-fire way to know it’s true effectiveness.