SEO & Mobile Phones: Agencies Combine Them For A Better Experience!
It used to be that you would access the internet through a desktop PC. With a screen the size of a small television that could only be used with a fixed power source and internet connection. Nowadays, however, you can access the internet through tablets, mobile smart phones; hell even cars nowadays are connected. This means that agencies who deal with web development and SEO need to make sure that the websites that they are managing for clients are able to be accessed easily through ALL mediums. Around 80% of the UK uses other products than PC’s or laptops to purchase products and services. Here is how many agencies in Derby are dealing with this.
All websites should be designed in a fully responsive manner, or on responsive templates. This means that a website is accessible through any medium, be it a Smart Phone or a soon to be on the market wrist watch. A responsive design allows the site to fit the screen of the products that is being used to surf the web automatically. There is a high degree of accuracy by doing a one size fits all design, though this will have various hiccups at times due to that same one size fits all strategy.
Design separate sites for mobiles. This approach involves designing sites that will fit and function for specific products. Mobile phones and tablets for example. This is more expensive, but ultimately the end result is designs and products that are exact matches for the products that will be being used. The likelihood of any “hiccups” is therefore severely reduced.
What about the SEO?
The search engine listings on phones, tablets and PC’s are exactly the same. If you are the top of the search engines for a particular term, you will be at the top of the searches on all products that can access them. This means that websites need to be optimized correctly, with quality content and a solid PR strategy to be able to rank. It just means that now you have so many alternative items that can find those searches. This is an obvious reason as to why online shopping and product/service sourcing is so popular, it is so easy and widely available.
What Of The Future?
What we are seeing in Derby, is that agencies are automatically providing fully responsive website designs to their clients, with the added option of individually designed products to fit certain product mediums exactly. SEO is of course a major part of the whole strategy as is advertising and social media promotion. The good thing for Derby businesses and indeed businesses all over the UK and the world, is that there are so many different ways for the public to get onto the search engines, that the target traffic for them will likely increase for a good while yet.
We will do our best to keep you updated on SEO as firms explore the possibilities that smartphones present.
