BlackBerry Has A Niche Market That Could Revive The Company From Near Death!


Talk around the web seems to indicate that BlackBerry is getting close to their final death.  However I believe that BlackBerry still has a chance in the market today.  Sites including iBTimes seem to foresee BlackBerry’s death by posting negative press on its future, but the end isn’t here for BlackBerry!  Blackberry RIM has a niche, and with that hope for the future!

BlackBerry has created devices since 1999 when it first created a pager, and now continues to make smartphones in 2013.  People seem to side with the iPhone or an Android variant phones but many people still buy Blackberry devices.  Blackberry has the business niche cornered better than any other niche, and if they market for that and work towards creating the best business phones they could succeed in the long run!


Many smartphone manufacturers have attempted to gain traction with the business smartphone niche, but because most consumers don’t need business phones, it takes away from the potential market possibilities.  Because of the thin market for business smartphones, no other makes a smartphone that can truly compete with Blackberry and their Enterprise Server features.  BlackBerry has focused on the business smartphone niche, and they have done a good job.

However I believe that BlackBerry has even another feature that could set them even further apart from other possible competition.  This is the Multi-Platform Device Management.  This feature implemented on BlackBerry devices allows businesses to manage how their devices are used during work times.  If an employee wants to access their favorite websites, they will most likely try on the company computer.  If that fails to work, they will get on their smartphone and visit the website they want.  They will surf Facebook and waste a lot of time!  Forbes recently noted on the wast of time and saying “64 percent of employees visit non-work related websites every day at work. Of that group, 39 percent spend one hour or less per week, 29 percent spend 2 hours per week, 21 percent waste five hours per week, and only 3 percent said they waste 10 hours or more doing unrelated activities.”  Russ Warner, CEO of ContentWatch, also noted “My experience as a CEO tells me these figures are probably underestimated.”  This is sad!

As you can see, employees are wasting their time.  BlackBerry however has a niche through their Multi-Platform Device Management that corrects this problem perfectly in a way that no other smartphone efficiently can do.  Employers can simply adjust the uses for the blackberry in the workspace.  As soon as an employee clocks into work, their smartphone disallows certain time wasters like Facebook and others (this is determined by the policy that the employer sets).  This equates to a more efficient workplace.  BlackBerry may not be the best smartphone on the market, but from an employer’s view, this device could save a company millions of dollars per year in lost work efficiency!

Because of these hard facts, I believe that BlackBerry still has a good chance at capturing the market in a way that no other manufacturer can.

Do you believe that the Multi-Platform Device Management on BlackBerry smartphones is enough to revive BlackBerry and bring them from their potential grave to a new and higher success?  Please leave your comments below:


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